Addressing climate change is one of the most pressing tasks facing our planet and its inhabitants today. Climate Scientists and researchers have been at work, unearthing new information and solutions to cope and curb the menace.
One would
think that now that there is so much information on climate change, more people
are taking action to stop the problem.
Unfortunately that’s not the case! Research
has shown that despite the fact that more people now know about climate change
and its significant threat to human well-being, this has not translated to
equivalent behavioral changes to stop it.
Why?
This is due to existence of
psychological barriers that inhibit individuals from making choices and
decisions that would help in prevention, mitigation and adaptation of climate
change. These barriers stem from our
beliefs, attitudes, ideologies and our social interactions.
Which are these
barriers?
a. Distance
The issue of climate change seems a distance issue for most of us. This is in a number of ways.
The issue of climate change seems a distance issue for most of us. This is in a number of ways.
First, it feels distance in terms of geographical
location, in that some of these impacts of climate change; extreme droughts,
floods, fires, rising sea levels, melting of ice and glaciers, are happening to
countries that we may have never heard about or even visited.
Therefore it
becomes difficult to act because there is the feeling that the problem is
happening somewhere else.
In addition, it feels distant in terms of
responsibility, that many citizens may think that it’s the responsibility of
their governments to solely take action and stop climate change so they end up
not doing something about it. Forgetting that everyone has a role to play
and in our small ways, we can make a difference.
It also feels distance in
terms of time. This is because some of the major impacts of climate change are
expected to take place in the future, may be coming century or even beyond. So
one may think that he/she will not be there when these impacts are happening so
there is no need to take action and also the feeling of uncertainty crops in,
in that they are not even sure these impacts will take place( at least for climate change skeptics)
b. Doom
Often, the information on climate change has been presented in dramatic videos and emotionally draining messages that only show the devastating losses and negative impacts.
These does not at all encourage people
to take action, this is because it creates a feeling of fear and helplessness
that the problem is so big and there is nothing we can do about it, so let’s wait
for the dooms day!
Therefore, there is
need to shift from this kind of approach and focus more on existing practical
solutions that can be done and how implementing them will enhance our lives and
promote growth in the society.
c. Dissonance
This refers to a situation involving conflicting attitudes,
beliefs, ideas or behaviors.
People tend to keep consistency in their beliefs
and perceptions. So when for instance we are confronted with information that
says contrary to our believes or behaviors, there is usually discomfort or
some kind of mental stress.
Hence to offset this, we tend to avoid the
situation and give all the excuses we can think of, reason? We most often don’t
want change and we always want to satisfy the inner urge of maintaining our
original ideas or perceptions.
For example, if
one knows that continuous emissions of CO2 in the atmosphere cause greenhouse
effect that consequently leads to global warming and it conflicts with what he
or she does in real life, example drives or flies a lot, then dissonance sets
in.
Therefore in order to create consistency, it
will be easier to choose to avoid the topic of climate change and stay business
as usual because it will make one feel better about oneself and how one lives.
Dissonance therefore impedes people from making behavior changes to stop
climate change.
d. Denial
Despite international
scientific consensus and glaring evidence that climate change is happening
around the world, some people still deny that it exists or that humans are
causing it.
Denial arises due to different world views or ideologies that
individuals hold.
Denial to acknowledge the facts on climate change eliminates
the feeling of guilt; that we are contributing to climate change, which
therefore leads to content and delay in taking action on climate change.
e. Identity
Individuals tend to accommodate information that affirms their values and beliefs
that define their identity.
For instance, it is difficult for oil producing
nations to suddenly stop oil extraction because it’s contributing to climate
change. This is because, it’s their
identity and oil production majorly drives their economies and stopping
production means, at least to them, detrimental economic implications, a risk
they are not willing to take!
Hence the need to maintain Identity inhibits
climate change action.
These barriers are interrelated but
yet distinct. It’s important for climate change activists and other climate
change communicators to be aware of these defenses when delivering their
information so as to avoid triggering them. This will encourage positivity and
more action to address climate change.